As an online magazine, ICONS OF COOL offers exciting and interesting reading for petrolheads and all fans of the Porsche brand. An emotional visual language connects editorial and editorial work. ICONS OF COOL is located in the premium segment for exclusive automobiles and offers an appealing online magazine with a modern look.
After the successful launch of ICONS OF COOL, Beate Müller, Head of Advertising at Fischermann.Media, spoke with Joachim Fischer, the initiator of the online magazine.
What is so special about an online magazine like ICONS OF COOL?
We love everything to do with the Porsche brand! But I see the biggest challenge for an online magazine in increasing customer and brand loyalty. Through fresh and journalistically well-prepared communication, a brand like Porsche is also positioned more emotionally and creates real added value for the user.
What distinguishes ICONS OF COOL from other online magazines?
On the one hand, the proximity to Porsche. On the other hand, an independent online magazine like ICONS OF COOL can be a “freer” addition to already established communication channels. And we reach a clearly defined target group with interesting content with almost no wastage.
How is the target group addressed?
With ICONS OF COOL (and our other online magazines), we offer a high-quality brand environment around the cosmos of the Porsche brand. It is important for interested parties to note that the advertising does not necessarily have to be related to Porsche or automobiles.
Advertising
Classic banner advertising (possibly in rotation) on the homepage and on subpages with links to the website. Prices on request
Circuit Advertorial
Costs for an individual advertorial at ICONS OF COOL:
500 EUR per post / per month
Bookable only for 3 months: total cost 1,500 EUR
The article is created by us in consultation with the customer
The post is visibly moved up every month
Specifications:
Text: Length +/-800 to 2500 words
Technical data Image: Number between 5-7 photos, format JPG or PNG
Dimensions: 600-2000 px ,Size: maximum 300 KB per image
This is what previous advertorials at ICONS OF COOL look like:
https://icons-of-travel.com/travel/hoch-hinaus/
https://icons-of-travel.com/travel/die-missonis-der-hotellerie/
https://icons-of-travel.com/travel/faszination-kreuzfahrt-mein-schiff/
Page views: > 160,000 / month
Sessions: 110,000 / month
Users: 60,000 / month
Session duration: approx. 2.3 minutes
Learn more
Further information on advertising via Beate Müller (Project Manager)
Phone: +49 711 84963698
Mobile: +49 152 37976429
eMail: bm-marketing@gmx.de
Project leader: Florian Gerlach
Phone: +49 711 84963698
eMail: gerlach@fischermann.media
Marketing: Fischermann.Media GmbH
www.fischermann.media
