Under the motto “be unique – unique like yourself”, the focus is on people in their uniqueness. Track and field athlete Alica Schmidt can identify very well with this lifestyle. In an entertaining clip, Alica Schmidt gives an insight into the world of unique by ATLANTIC Hotels. Important for Alica Schmidt: a comfortable bed, a good location and a ‘mobile phone key’. Alica Schmidt has been a unique fan from the very beginning. She is not only one of the best runners in Europe, but also the most popular German athlete on social media. With her 3.7 million followers on Instagram, she has made it to the Forbes”30 under 30 2022” list and is in front of the camera together with Khaby Lame for the fashion label Boss. Despite her success, the 24-year-old has remained humble. “I can’t explain the development on my Instagram account myself“, says Alica Schmidt. “Of course, I’m very grateful for that and I really enjoy exchanging ideas with other people.”
Alica Schmidt, named the “hottest athlete in the world” by “Busted Coverage”, represents the new brand “be unique” of the Atlantic Hotels Group. Her life consists not only of jet-set tours and photo shoots, but also of clear routines. After all, the native of Worms is a thoroughbred athlete and a student of media and communication sciences. “A typical day in my life is that I get up in the morning and make myself breakfast. Then I sit down and do something for university, eat a light lunch and go to training in the afternoon. This takes about four hours. Then not much happens to me in the evening because I’m just tired and go to bed relatively quickly.” Like many other athletes, she particularly appreciates the time off from training. “I look forward to my off-season all year round to go on holiday and discover new things. A city trip to Bremen is also very nice and I’m happy when I can switch off a bit,” says Alica Schmidt. And she succeeds particularly well at the unique by ATLANTIC Hotels Bremen. “The team is super nice, the beds are super comfortable and the location is really great. Theatre, bouldering hall, restaurants, fitness studio and the proximity to the Weser beach – guests can enjoy varied days in Bremen’s Tabakquartier. I think it’s really cool that I can easily check in and out of the hotel on the go and that my mobile phone also works as a key card.”.
Ulrich Ponty, Director of Sales and Marketing of the Atlantic Hotels Group, commented on the cooperation: “We particularly appreciate Alica’s naturalness and dynamism – both aspects fit well with our brand and were the reasons why we enjoyed working with her.” Of course, they are also pleased that Alica reaches young, ambitious followers via her social media channels, “who will certainly feel very comfortable in our hotels”, Ponty said.
#Instagram: @uniquebyatlantic
YouTube: @uniquebyatlantic
Facebook: @uniquebyatlantic
ATLANTIC Hotels
+49 (0) 421 944888-0
unique.atlantic-hotels.de
EDITOR’S TIP: If you want to stay mobile in addition to sports, we recommend the mobility offers of the SIXT brand. This means that you are and remain mobile – in Kiel, Bremen and everywhere else!
